DIPLOMA CHARTERED INSTITUTE OF MARKETING (CIM) PROFESSIONAL DIPLOMA

The CIM Professional Diploma in Marketing is ideal for marketeers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure you gain relevant competencies for various stages of your marketing career.

The CIM Professional Diploma employs a variety of teaching and learning strategies including lectures, small-group discussion and seminar presentations. You are required to read prescribed texts in advance and to engage in critical discussion led by a tutor who is expert in the field. The course is primarily aimed at marketeers responsible for managing the marketing process at an operational level, those moving into a mid-level marketing position and those who are looking to build on knowledge gained at certificate level.

The benefits of studying this course include potentially greater recognition and reward, improved morale and professional development and career progression.

CIM's industry-proven and internationally recognised qualifications can help you get ahead throughout your marketing career. They are based on detailed research and feedback from employers. They are accepted by 95% of UK employers as they are the only ones mapped to the new Government Occupational Standards in Marketing.

The benefits for employers include helping to sustain competitive advantage by developing a proficient and driven marketing team, improving employee retention, keeping knowledge and skills in-house, and increased productivity and profitability.

This provides a detailed understanding of marketing planning and its links with the delivery of marketing strategy. It also assesses the dynamic and complex nature of the marketing environment and its impact on developing plans to achieve strategic outcomes and competitive advantage. The focus of this unit is developing the marketer as a manager, including giving them the knowledge and understanding required to develop and manage the marketing infrastructure and the organisation's talent development, capability and capacity. This focuses on the development and execution of marketing activities that have been designed to achieve customer satisfaction and meet organisational objectives, through effective marketing mix strategies which deliver stakeholder value. This unit will focus on the proactive development and delivery of a justified management process to support the initiation, implementation and control of marketing projects, including the use of research and information and preparing proposals to identify needs.

Students will submit two assignments in December and one assignment in June, as well as one examination in June.

The CIM Professional Diploma employs a variety of teaching and learning strategies including lectures, small-group discussion and seminar presentations. Students are required to read prescribed texts in advance and to engage in critical discussion led by a tutor who is expert in the field.

The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected marketing organisation in the world. The course combines an internationally recognised academic qualification with a practical understanding of marketing. This qualification will help you to gain an edge in the highly competitive marketing employment market, as well as improving your current performance.