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BA(Hons) Public Relations

2009 Entry
Overview
Full Course Details
Entry Requirements
Course Fees
Key Facts
Course Code: PRELS
UCAS Code: P210
Faculty: Faculty of Business and Law
Place of Study: Civic Quarter
Start Date: September
Length of Study: Full-time: 3 years, Sandwich: 4 years
Course Overview
Taught by award-winning tutors, including the UK?s only two full-time public relations professors, this pioneering course is rated as one of the best in Europe.

With Chartered Institute of Public Relations approval, and strong business links to enhance your practical experience, the course equips you with the skills demanded by the thriving communications sector. These include effective writing for the media, campaign planning and pitching for consultancy business. The creation of a portfolio of practical work gives you a head start to becoming another of our successful graduates, many of whom now hold key positions in international organisations.
Full Course Details
Taught by award-winning tutors, including the UK?s only two full-time public relations professors, this pioneering course is rated as one of the best in Europe.

With Chartered Institute of Public Relations approval, and strong business links to enhance your practical experience, the course equips you with the skills demanded by the thriving communications sector. These include effective writing for the media, campaign planning and pitching for consultancy business. The creation of a portfolio of practical work gives you a head start to becoming another of our successful graduates, many of whom now hold key positions in international organisations.
Level 1
Public Relations Theory
Writing for Public Relations
Professional Practice & Enterprise: Tactics & Techniques
Marketing Dynamics
Mass Communications
Organisations & Environment
Organisational Behaviour
PACE 1
Level 2
Public Relations Planning & Management
Specialist Public Relations
Professional Practice & Enterprise:
Internal Communications & Visual Communication
Persuasive Communications
Finance for non-financial managers
Marketing Communications
PACE 2
Strategic Analysis
Level 3
Communications Audit
Corporate Relations
Dissertation (counts as two modules)
PACE 3
Professional Practice & Enterprise: Competitive Pitch
Consulting in Context

Students also select one option module.
Assessment
Assessment is through a combination of coursework, assignments, examinations, group work, projects, case studies and some courses will also include a dissertation. The emphasis is on having a variety of assessment to allow you to demonstrate your full range of skills.
Placement
There is the opportunity of taking a 12 month paid work placement between the second and third year of the course. This can be undertaken in a large range of organisations and we have ongoing relationships with a number of blue chip organisations in the public and private sector as well as small to medium sized enterprises. Our placements office will assist you in finding a placement, although you are also free to make your own arrangements subject to approval.
Career Opportunities
Graduates from these courses have gone on to work in a wide range of professions within the public and private sector, in areas as diverse as human resource management, public relations, marketing, financial services, distribution, retailing, manufacturing and international trade.
Leeds Met Careers Service
During your time at Leeds Met you'll have access to the Leeds Met Careers Service. Our team of qualified and experienced careers advisors will be happy to advise you about any aspect of your future career. Our team can help you to plan ahead, make the right career choices, prepare the perfect CV and find the latest job vacancies.

Our team offers:

daily drop-in service for advice or a quick CV check
one-to-one in-depth guidance
one-to-one career coaching
interactive careers workshops
careers advice by e-mail.

Find out more at www.leedsmet.ac.uk/careers
Entry Requirements
UCAS Tariff Points: 260
Min. from 6/12 unit awards (incl. SQA Adv. Higher): 160 points
Non-Tariff qualifications: Other acceptable qualifications include:
Details: You also need GCSE grade C or above in Maths and English Language
Students with English as a second language must have IELTS 6.5 or an equivalent
Applicants with appropriate experience will also be considered
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Advanced Diploma
We welcome applications from those studying the new Advanced Diploma qualifications and will consider them as an entry requirement for our undergraduate courses. Individual course requirements do vary depending on the discipline and specific subjects and grades may be required.
Please contact our Admissions Office for more information.
Getting advice
If you have few or no formal qualifications, you may benefit from a free, confidential and impartial session with one of our Education Guidance team to discuss your options. To find out more, visit our Education Guidance pages.
International students
If you are an international student, you can find out about qualification equivalents accepted from your country by visiting our International website and accessing your region and country.

Don't worry if you need to improve your English language ability or academic qualifications. We offer a range of English and university preparation courses to help you.
Course Fees
Fees 2009
FT Y1 Entry Channel Islands and Isle of Man:£6547
FT Y1 Entry UK/EU:£2000
FT Y1 Entry NON UK/EU:£7500
PT Y1 Entry UK/EU:£16.67 (per credit)
Additional Costs
No additional fees have been specified.
NOTE: The fees above are for entry in 2009 and are likely to increase for entry in subsequent years. If you are a student from the Channel Islands or Isle of Man, fees may differ. The fees listed above are annual for full-time students and per credit for part-time students. For sandwich courses the placement year fee is £500. Eligible applicants to certain health courses can apply for a means-tested bursary and to have their fees paid. Visit www.nhsstudentgrants.co.uk. For further information, please visit our Financial Services page.
Leeds Met Bursary:
Did you know that you could be eligible for a bursary that will contribute significantly to your financial wellbeing while you study at Leeds Met?
A bursary is a type of grant that you don't have to repay. At Leeds Met we want to invest in our students, so our bursary is open to all full-time undergraduates who pay £3290 for annual tuition fees and receive the full Higher Education Maintenance Grant.
Bursaries for students enrolling in 2010 are: £500 in the first year of study, £800 in the second year of study and £1000 in the third and subsequent years of study. They are paid in full in February of each year.
You can apply online for loans, grants and bursaries by visiting Student Finance Direct. If you meet the criteria your bursary will be paid automatically, however you must remember to consent to share your information with the University when you make your application.
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