MSC MARKETING
Attendance:Full-time
Start Date: September
Length of Study: 1 Year
Main Location: The Rose Bowl, City Campus
Overview
Modules
Your Future
Entry Requirements
Fees & Funding
Overview
About Your Course
MSc Marketing provides you with a programme of advanced and challenging study in the marketing field and allows you to build upon a range of existing (predominantly BA level) qualifications and experience. It permits successful students with prior marketing (and business) experience to enhance their careers in marketing and also facilitates the early contribution by successful students without prior marketing experience in marketing roles gained on completion of the programme.
The course provides you with both the required academic context and an understanding of the application of relevant concepts and theories. Opportunities exist to undertake live consultancy projects for regional organisations, allowing the honing of skills and knowledge in addition to the enhancement of your CV. Applicants holding the CIM Professional Postgraduate Diploma and Postgraduate Diploma qualifications may claim exemption and/or be given accredited prior learning from elements of the course, as appropriate.
The course provides you with both the required academic context and an understanding of the application of relevant concepts and theories. Opportunities exist to undertake live consultancy projects for regional organisations, allowing the honing of skills and knowledge in addition to the enhancement of your CV. Applicants holding the CIM Professional Postgraduate Diploma and Postgraduate Diploma qualifications may claim exemption and/or be given accredited prior learning from elements of the course, as appropriate.
Benefits of studying this course
The course provides students with both the required academic context and an experience that encourages understanding of the application of relevant concepts and theories.
Continuing development of the course curriculum is achieved though research & scholarly activities undertaken nationally and internationally by course team members and through membership of the leading professional body, the Chartered Institute of Marketing (CIM) & the Academy of Marketing. Activities include posts held as Examiners and Senior Examiners and through participation in specific interest groups within CIM & the Academy.
Senior Lecturer and Course Leader, Jon James is a Chartered Marketer (CIM) and a Member of the Academy of Marketing. His business experience includes strategic business and marketing consultancy for the private and public sectors in the UK. His areas of expertise include International Marketing; Internationalisation of SMEs; Entrepreneurship. Jon has published research and case study material on the Single European Market and on e-marketing, in addition to multi-media training materials.
Continuing development of the course curriculum is achieved though research & scholarly activities undertaken nationally and internationally by course team members and through membership of the leading professional body, the Chartered Institute of Marketing (CIM) & the Academy of Marketing. Activities include posts held as Examiners and Senior Examiners and through participation in specific interest groups within CIM & the Academy.
Senior Lecturer and Course Leader, Jon James is a Chartered Marketer (CIM) and a Member of the Academy of Marketing. His business experience includes strategic business and marketing consultancy for the private and public sectors in the UK. His areas of expertise include International Marketing; Internationalisation of SMEs; Entrepreneurship. Jon has published research and case study material on the Single European Market and on e-marketing, in addition to multi-media training materials.
Related Links
Related Courses
Modules
Modules
Core modules include:
Consumer Behaviour & Research from a European Perspective
The module develops students' understanding of how and why customers buy in increasingly complex marketing environments - knowledge underpinned by marketing analysis & planning as the basis for segmentation, targeting and positioning.
Managing Marketing Resources
The module introduces students to marketing in an organisational context and develops knowledge and competencies in staff management, costing, budgeting, forecasting & financial appraisal. It has a clear operational focus.
Marketing Communications Strategy
The module provides underpinning knowledge of the way in which communications work and how branding principles can be applied in achieving marketing success.
Personal Development Planning
The module develops students' personal, academic and professional skills - allowing achievement of their potential at University and as lifelong learners. It is linked closely to the Managing Marketing Resources module.
Strategic Marketing Management
This module provides students with the key concepts, frameworks and tools associated with strategic analysis and proceeds to examine and consider the application of marketing strategies open to different organisations.
Other modules linked to this course may include:
Communications Audit
International Marketing
Media Planning & Strategy
Public Relations & New Media
Please note this list is not exhaustive and modules may change from time to time.
Programme Specification
Assessment
The range of assessment methods includes individual and group coursework assignments, group presentations and time constrained examinations. These methods reflect some of the situations faced in work situations, including the need to provide secondary and primary research in support of marketing decisions, presentations to customers and other stakeholders, working in teams and meeting time constrained deadlines. Group presentations will include the need for individual elements and may include peer assessment as part of the overall grading. The Dissertation provides the significant opportunity for independent learning.
Teaching & Learning
Teaching and learning methods will include tutor led presentations, group discussion and will include appropriate use of communications and information technology. Students will make full use of the facilities available via the Learning Centre in order to support their learning and assessment needs.
A mixture of group and individual assessments will be utilised. Students will be encouraged to become independent and reflective learners with the dissertation providing the significant opportunity for these learning aspects to be fully demonstrated.
A mixture of group and individual assessments will be utilised. Students will be encouraged to become independent and reflective learners with the dissertation providing the significant opportunity for these learning aspects to be fully demonstrated.
Your Future
Future Career
The course recruits worldwide and, typically, brings together students from Europe, the Indian sub-continent and Asia. You will be taken out of your existing cultural 'comfort zones' and be encouraged to re-evaluate your assumptions as to how marketing operates. The resulting perspective makes you attractive to companies that are operating in a globalised marketplace.
Jobs & Careers
Jobs & Careers is a service offering our students impartial advice. We can help you make decisions on your career and recognise and develop your employability skills. We also offer an employment service with part-time student opportunities and graduate jobs. Find out more at www.leedsmet.ac.uk/careers
Entry Requirements
UK & EU Entry Requirements 2012
Attendance:Full-time
Full-time
Requirements: An undergraduate honours degree in any discipline. No Marketing experience required. Alternatively a relevant professional qualification to the required level. Highly motivated students without a degree or professional qualifications but with at least two years of professional experience in Marketing may also be considered for admission.
Further Postgraduate Information
Credit Transfer
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course. To find out more or to make an appointment to discuss your options, please visit our Education Guidance pages.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered. To find out more, please visit our Education Guidance pages.
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course. To find out more or to make an appointment to discuss your options, please visit our Education Guidance pages.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered. To find out more, please visit our Education Guidance pages.
International Entry Requirements 2012
Attendance:Full-time
Full-time
English Language Requirement (IELTS):The English requirement for this course is IELTS 6.5 with no skills below 5.5 or equivalent. All candidates must have a good command of written and spoken English. Applicants whose first language is not English, with certificated qualifications, professional qualifications and/or appropriate work experiences will be considered. Applicants may be required to undertake additional English language courses. The University provides excellent support for such students.
Additional Requirements: An undergraduate honours degree in any discipline. No Marketing experience required. Alternatively a relevant professional qualification to the required level. Highly motivated students without a degree or professional qualifications but with at least two years of professional experience in Marketing may also be considered for admission.
Further International Information
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Check your qualifications here.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses here.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get ALL of the answers you need.
If you are an international student, we can help you to compare and verify your qualifications. Check your qualifications here.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses here.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get ALL of the answers you need.
UK & EU Entry Requirements 2011
Attendance:Full-time
Full-time
Details: An undergraduate honours degree in any discipline. No Marketing experience required. Alternatively a relevant professional qualification to the required level. Highly motivated students without a degree or professional qualifications but with at least two years of professional experience in Marketing may also be considered for admission.
International students will need to meet the University's English Language requirement which is IELTS 6.5 with no skills below 5.5, or equivalent.
International students will need to meet the University's English Language requirement which is IELTS 6.5 with no skills below 5.5, or equivalent.
Further Postgraduate Information
Credit Transfer
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course. To find out more or to make an appointment to discuss your options, please visit our Education Guidance pages.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered. To find out more, please visit our Education Guidance pages.
If you have appropriate qualifications you may be considered for advanced entry onto your chosen degree course. To find out more or to make an appointment to discuss your options, please visit our Education Guidance pages.
Bespoke Courses for Employers
We offer bespoke courses to organisations looking to train their staff. Postgraduate education can be accessed by anyone with the potential for success, based on relevant work experience and/or other qualifications.
Mature Students
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however relevant work and life experience may also be considered. To find out more, please visit our Education Guidance pages.
International Entry Requirements 2011
Attendance:Full-time
Full-time
English Language Requirement (IELTS):The English requirement for this course is IELTS 6.5 with no skills below 5.5 or equivalent. All candidates must have a good command of written and spoken English. Applicants whose first language is not English, with certificated qualifications, professional qualifications and/or appropriate work experiences will be considered. Applicants may be required to undertake additional English language courses. The University provides excellent support for such students.
Further International Information
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Check your qualifications here.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses here.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get ALL of the answers you need.
If you are an international student, we can help you to compare and verify your qualifications. Check your qualifications here.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses here.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get ALL of the answers you need.
Fees & Funding
UK & EU Fees Entry 2012
Full-time
Full-time, year one typically £8,000
The fee shown here is the 'gross' fee for new students starting in the 2012/13 academic year, before the application of any scholarship or discount. A scholarship of £1,500 is available to new full-time students studying an MA, MSC or MBA (180 credits) who are eligible to pay Home/EU fees. For students studying for an award such as a Postgraduate Diploma (120 credits), Postgraduate Certificate (60 credits), or part-time, a pro rata scholarship is available. The table below provides further details:
| Programme of study | Credit Points | Scholarship for full-time students | Example of Scholarship for part-time students studying 50% of the credit points in a given year |
|---|---|---|---|
| MA, MSc, MBA | 180 | £1500 | £750 |
| Postgraduate Diploma | 120 | £1000 | £500 |
| Postgraduate Certificate | 60 | £500 | £250 |
Changes to fees
The information provided is accurate at the time of publication. Please note that all fees listed are subject to change and are likely to increase in subsequent years.
Channel Islands and the Isle of Man
If you are an applicant from the Channel Islands or the Isle of Man fees may differ.
International Fees Entry 2012
Full-time
Full-time, year one typically £12,500
Changes to fees
The information provided is accurate at the time of publication. Please note that all fees listed are subject to change and are likely to increase in subsequent years.
Click each of these questions to discover all you need to know about fees and funding:
What is my fee status?
Am I entitled to any discounts?
What scholarships are available?
How do I pay my fees?
What is my fee status?
Am I entitled to any discounts?
What scholarships are available?
How do I pay my fees?
UK & EU Fees Entry 2011
Full-time
Full-time, year one typically £5,000
Equivalent or Lower Qualification (ELQ) Students
Higher fees apply for ELQ students. You may be an ELQ student if you already have a BA/BSc and want to enrol on another
Bachelors level course; if you already have an MA/MSc and want to enrol on a Bachelors level course OR if you already
have an MA/MSc and want to enrol on another taught Masters level course.
If you think you may be categorised as studying for an ELQ, you are advised to contact our Admissions Office.
Changes to fees
The information provided is accurate at the time of publication. Please note that all fees listed are subject to change and are likely to increase in subsequent years.
Channel Islands and the Isle of Man
If you are an applicant from the Channel Islands or the Isle of Man fees may differ.
10% Discount for graduates
Graduates of Leeds Metropolitan University and partner colleges within the Regional University Network (RUN), qualify for a 10% discount on postgraduate tuition fees if they have graduated within the last five years.
International Fees Entry 2011
Full-time
Full-time, year one typically £11,500
Equivalent or Lower Qualification (ELQ) Students
Higher fees apply for ELQ students. You may be an ELQ student if you already have a BA/BSc and want to enrol on another
Bachelors level course; if you already have an MA/MSc and want to enrol on a Bachelors level course OR if you already
have an MA/MSc and want to enrol on another taught Masters level course.
If you think you may be categorised as studying for an ELQ, you are advised to contact our Admissions Office.
Changes to fees
The information provided is accurate at the time of publication. Please note that all fees listed are subject to change and are likely to increase in subsequent years.
10% Discount for graduates
Graduates of Leeds Metropolitan University and partner colleges within the Regional University Network (RUN), qualify for a 10% discount on postgraduate tuition fees if they have graduated within the last five years.
Click each of these questions to discover all you need to know about fees and funding:
What is my fee status?
Am I entitled to any discounts?
What scholarships are available?
How do I pay my fees?
What is my fee status?
Am I entitled to any discounts?
What scholarships are available?
How do I pay my fees?
Find out more about Leeds Metropolitan
Find out more...
Questions about this course?
Log in to experience.leedsmet.ac.uk and select 'ask a question'.
If you don't yet have an account, complete our quick sign-up form.
Or call us on +(44) 113 812 3113 (Mon - Thurs: 09:00 - 17:00 : Fri 09:00 - 16:30)
